14 Marketing Skills to Add to Your Resume This Year
Digital marketing moves very
quickly, and as a modern marketer, you’re probably gaining new skills by the
handful. But what marketing skills capture an employer’s eyes in 2015? What
sets their hearts a-thumping? What makes them say, “We need to hire this one!”
Today we’re sharing 14 enticing
marketing skills to add to your resume in 2015! (And if you're looking for a
job now, check out our jobs page. We're hiring!)
1. Content Marketing
Content marketing is inescapable
in today’s digital
marketing landscape. It’s like what the Spice Girls was to the 90’s. Brands
have realized that they need to be producing a steady stream of high-quality
content in order to attract their audiences.
Marketing skills for resume
We’re in a pretty frightening
content whirlwind; with many blogs pushing out several posts a day, there’s
zero chance we will ever read most of what is published on the web. Still, you
can capitalize on this mighty content race by marketing yourself as a content
mastermind. (If you're in the B2B aka business-to-business world, check out our
seriously comprehensive guide to B2B content marketing.)
2. CMS Experience
Since nearly all businesses
publish content with the help of a Content Management
System (CMS), noting some CMS experience on your resume is always a smart
move, especially if you're applying for a content marketing job. WordPress and
Drupal are two common examples of content management systems you may want to
get you hands dirty with. Put this on your marketing skills list and you'll be
sure to get noticed.
3. CRM Skills
Businesses are also looking for
experts in Customer Relationship Management (CRM) software, which serves as an
essential tool for virtually any company. CRM software is used to organize and
manage customers’ various interactions with a company. CRM software helps
bridge the gap between sales, marketing, and customer service. Popular CRM
software includes Salesforce and Oracle.
4. Mobile Marketing
Mobile is on the rise and no one
is powerful enough to stop it. If mobile marketing were
Godzilla, we’d be pretty screwed right about now.
It’s estimated that 60% of mobile
consumers use their mobile phone as their primary (or only) device for accessing
the internet, and over half of e-commerce traffic is driven by mobile devices!
Understanding the mobile marketing landscape will make you a hero in the eyes
of employers, so be sure to show this off on your resume.
5. Lead Nurturing
As companies say sayonara to hard
sales tactics and cold calls, they increasingly look to lead nurturing as a
better sales solution. In the B2B world, most customer relationships today
begin with content offers, then continue on with lead nurturing through the
sales funnel. Lead nurturing is in super high demand, so employees with
experience in this area should be sure to note it on their resume's marketing
skills list and LinkedIn profiles.
Show that you understand the lead
nurturing model and that you have some knowledge of how various types of
content (from ebooks to webinars) can be crafted to serve specific audience
needs.
Learning PPC? Check out our free
guide, PPC 101!
6. Email Marketing
Email marketing isn’t new, but
it’s still one of the most effective ways to market products and services.
Newsletter signup boxes are commonplace on nearly all blogs, and brands are
hungry for employees who can help them grow, retain, and delight email
subscribers. They’re looking for employees who understand open rates, A/B
testing, and email lead nurturing. If you can get practice with email
marketing, wear these skills like badges of honor.
7. Mastery of a Full Marketing Arsenal of Tools
Businesses are looking for
marketers who are masters of industry tools. You need to know which weapons
will help you conquer any given space, making you as powerful as Robert
Baratheon with his warhammer (give me a break, the new season is just a couple weeks
away).
It’s hammertime! [Art by Alex
Maxwell]
Brush up on your marketing weapon arsenal with
tools like:
Social Media Marketing Tools.
Tools that can help manage your various social media accounts and measure your
effectiveness. Popular examples include HootSuite, Buffer, and
Facebook/Twitter/Google/Pinterest built-in analytics. (Check out our mega-list
of 99 online marketing tools here!)
Productivity Tools. A healthy knowledge of productivity tools
shows that you’re motivated and skilled at time management. Popular tools
include: Evernote, IFTTT, and Google Alerts. For more, check out our list of
awesome productivity tools.
SEO Tools. Resources to help you
target relevant keywords and measure your link-building efforts. Some popular
tools include Google Keyword Planner, Open Site Explorer, Ahrefs, and of course
our own keyword tools.
Image and Design Tools. Apps and
software that can help you create blog images and valuable visual content to
capture the attention of your audience. Popular tools include Canva,
Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator.
Email Tools. Programs that can
help you manage email more effectively and measure open rates, clicks, and
conversions for various email lists. One popular example would be MailChimp.
If you have experience with these
tools (or tools that are similar), be sure to add it to your marketing skills
resume. Employers want new hires who know how to use the tools they love.
8. Video Production
There has been a huge upsurge
recently with video production. Brands are recognizing that video is a very
engaging and compelling form of content that can be used to a company’s
advantage.
Any experience in video
production, editing, and even video animation is highly coveted. Best of all,
you can brush up on some of these skills yourself if you’ve got a bit of spare
time. Set up your own YouTube channel and get filming!
9. Paid Social Media Advertising
In an age when you can pay for
likes and promote your Twitter posts, competition is heating up in the social
arena, and businesses know that working with paid opportunities is the best
(and quickest) way to get ahead. They need experts in paid social advertising –
and their need is your opportunity!
How do you get these skills?
Experiment with your own paid social media campaigns. If you have your own blog
or website, use them as social advertising guinea pigs (although you’ll have to
deal with the smell). You can start mini-campaigns for relatively cheap, and it
will get you familiar with all the ins and outs of paid social advertising.
This experience looks stellar on your marketing skills list.
10. UX Design
User experience design (UXD or
UED) is another one of those fast-growing fields where employees are constantly
in demand. Businesses know that their product needs to be smooth and
streamlined, and they are chomping at the bit for skilled UX designers who can
help create an intuitive, natural product experience for users.
Whether for apps, software, or
site design, UX is X marks the spot on your search for prime marketing skills!
11. Data Science
Businesses are beginning to get
freaked out by how much data they have at their disposal. From conversion
tracking cookies, social media responses, and video views to GPS data and app
activity, the sheer quantity of big data companies have access to is
mind-boggling.
That’s where you come in – the
data analysis expert who can help sort, organize, and, most importantly,
extract meaning and actionable insights from these huge data landfills. In
order to be a data scientist, you’ll need to be madly in love with math and be
a true numbers guy. If you’ve got the goods, you can be sure businesses will be
knocking at your door (or even breaking it down).
Scary, scary math – not for data
scientists though!
12. Data Visualization
Going hand in hand with the
statistical analysis crew, brands also want to be able to share some of their
data insights with their key target audiences.
However, most of us don’t perk up
at the thought of combing through spreadsheets for that eureka moment. That’s
where data visualizers come in – they help reformat valuable, insightful data
into visual graphs, charts, and graphics that make those numbers easier to
digest. Data visualizers are utilized to create powerful, data-driven content
that is appealing to users (infographics are a prime example). Data
visualization mastery is in high demand, so be sure to detail your knowledge on
your marketing skills resume.
13. HTML, CSS, and Other Coding Languages
Knowing some basic coding has
always been valuable, but today you’ll get a big bonus as a marketer with a
little coding skill. Engineers and coders are valuable commodities, and they
won’t gladly be spared to fix the padding on your tables and align your text
properly.
Proving you know at least some
very basic HTML and CSS skills
shows that you can self-correct your own hiccups with a bit of finagling. If
you’re beyond the basics, even better!
14. Consumer Behaviorist
Brands realize that individuals
make purchasing decisions based off of their feelings and emotional cues. It’s
why advertisements like the Budweiser Super Bowl puppy ads are so successful.
As businesses seek to amp up the
emotional storytelling and strengthen consumer bonds to brands, they want
experts who understand consumer behavior and can help figure out what makes
their key audiences tick.
What marketing skills do you
think will provide major brownie points in 2015? If you’re an employer, what
skills are you looking for in a new hire?
Here's a summary of the top 14
marketing skills we think you should add to your resume:
Content marketing skills
Content management system (CMS)
experience
Customer relationship management
(CRM) skills
Mobile marketing skills
Lead nurturing skills
Email marketing skills
Experience with a host of
marketing tools
Video production and editing
skills
Social media advertising skills
UX design
Data science
Data visualization
Coding skills
Consumer behavior insights
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